What is manual reporting actually costing you?
Most teams have never added it up. Move the three sliders to your own situation and the figures update as you go — the arithmetic is shown underneath, so you can check it.
Pulling exports, copy-pasting, formatting, checking the totals.
Count anyone who touches the report before it's finished.
Roughly salary plus employer costs, divided by hours worked. £25 is a reasonable default for an administrator or junior manager.
What this figure is, and what it isn't.
A calculator that only ever flatters the pitch isn't worth much. Here's how to treat the result.
It's a cost, not a cheque
Automating the report frees the time; it doesn't post the money back into your bank account. The gain is real, but it shows up as capacity — that person doing something more useful — rather than as a refund.
Automation is rarely 100%
Most reporting keeps a few minutes of human judgement: a sense-check, a comment on the exceptions. Assume you recover most of the time, not all of it.
The error cost isn't in here
This only counts time. It doesn't price a decision made on a wrong number, a month-end restated, or a customer invoiced incorrectly — often the bigger cost, and the harder one to estimate.
There's a build cost too
Setting the automation up is a one-off fixed price. Compare that against the annual figure above rather than treating the saving as free.
Some reports shouldn't be automated
If a report runs twice a year and takes an hour, leave it alone. Automation earns its keep on frequency and repetition, and I'll tell you when it doesn't.
Your hourly cost may be higher
If the person rebuilding the report is a manager or a finance lead rather than an administrator, push the rate slider up. That's often where the real number hides.
The next step is small and free.
Send me one report you rebuild by hand. I'll come back with what it would look like automated, what it would cost to build, and whether it's worth doing at all.
What I'd want to see
- The report itself, or a screenshot of it
- Roughly where the data comes from
- How often it's produced, and by whom
- What decision it's used for
You don't need to send real customer data for a first look — a redacted copy or a screenshot is plenty. Anything you do send is treated as confidential.