Insights

Plain-English writing on reporting and data.

No hype, no invented statistics, no case studies I haven't actually done. Just how the work and the pricing actually work, with the arithmetic shown so you can check it.

What gets written about

Reasoning you can check, not statistics you have to take on trust.

This is a new business without a back-catalogue of client work to draw on, so these articles don't lean on case studies or figures I can't stand behind. Where there's arithmetic, the working is shown so you can follow it and check it against your own numbers. Where there's a claim about pricing or how something works, it's how I actually price and build things — not a generic industry line.

Expect articles on how reporting work is priced, the trade-offs between tools like Power BI and Excel, practical signs that reporting has become a hidden cost, and plain explanations of specific deliverables such as bank statement income reports. New articles get added here as they're written.

Have a reporting question this didn't answer?

Describe what you're trying to work out and I'll tell you plainly whether — and how — I can help.